Saidina International
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100% Halal · Home-Grown Malaysia

About Saidina International

Malaysia's largest halal home-grown hypermarket, built on integrity, quality, and a promise that customers deserve better — at prices everyone can afford.

Our Story

Customers Deserve Better

Saidina International Hyper Runcit strives to become Malaysia's largest halal home-grown company, firmly grounded in the values of halal integrity and excellence that continue to drive our business today.

With a diverse portfolio of high-quality products and a commitment to price affordability as the cornerstone of our strategy, we aim to open an average of 50 new outlets annually, targeting a total of 500 outlets nationwide by 2030.

Our primary focus is on expanding our presence in underpenetrated regions — such as the northern and east coast areas of Peninsular Malaysia and East Malaysia — while continuing to grow in well-established central and southern regions, seeking new opportunities wherever they arise.

Saidina International Hyper Runcit β€” Malaysia's largest halal home-grown company

500

Target outlets nationwide by 2030

50+

New outlets opened every year

400+

People joined our team in 6 months

100%

Halal-certified products & supply

Our Mission

To make quality halal essentials affordable and accessible to every Malaysian household, while empowering local communities and supporting home-grown suppliers across the nation.

Our Vision

To become Malaysia's largest and most trusted halal home-grown hypermarket chain, setting the benchmark for integrity, value, and customer experience.

Halal Integrity

Every product and process is held to the highest standards of halal compliance and trust.

Price Affordability

Fair, transparent pricing so families can buy more and save more, every single day.

Community First

Growing alongside the communities we serve and the local partners who supply us.

Leadership

Our Team

Teamwork makes the dream work. Meet the leaders driving Saidina International forward.

MOHD. BOKHARI ABDULLAH

MOHD. BOKHARI ABDULLAH

President & Chief Executive Officer (CEO)
DATO AZMAN ISMAIL

DATO AZMAN ISMAIL

Executive Director
ZAINAL JANI

ZAINAL JANI

Chief Finance Officer (CFO)

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